Instagram Threads, the new messaging app from Instagram, has been an overnight success. It has already reached 100 million users and achieved one-fifth of Twitter’s weekly active user base worldwide. However, its early momentum has slowed.
According to app intelligence firm Sensor Tower, Threads’ daily active users declined on Tuesday and Wednesday, down around 20% from Saturday. Time spent on the app was also down by 50%, from 20 minutes to 10 minutes.
Despite this slowdown, data.ai, another app intelligence firm, estimates that Threads has now achieved over 150 million downloads. This is 5.5 times faster than the launch of Niantic’s Pokémon Go, which had held the record for the largest app launch title since its July 2016 debut.
Data.ai, a mobile app analytics firm, has released new data about the popularity of Threads, Instagram’s new app designed to be a more personal and private way to connect with friends. The data shows that Threads has attracted an audience of around 93 million active users globally during its first partial week of availability. This is ahead of the announcement of its 100 million signups milestone on July 10.
The data also shows that India is leading in terms of downloads of Threads, accounting for 33% of global downloads. Brazil is in second place with 22% of downloads, followed by the United States with 16%. Mexico and Japan are in fourth and fifth place, respectively, with 8% and 5% of downloads.
Threads are not yet available in the European Union (EU) due to regulatory hurdles related to privacy concerns and data collection practices. Meta, the parent company of Instagram, has recently begun preventing EU users from working around the block on Threads through VPNs.
Threads, a new social media app from Meta, recently released its first major update. The update includes support for iOS 17 and a few other minor changes. In the future, Threads plans to add even more features, such as a following feed, an edit button, multi-account support, and integration with the ActivityPub protocol.