Google Bard was first lackluster, the Mountain Valley behemoth’s AI chatbot. Things looked bleak when the chatbot plagiarized our text in the Google Bard versus ChatGPT comparison. However, at the Google I/O 2023 Devcon, the business defeated its competitors with the now-revamped Google Bard AI, which has several additional capabilities. But what exactly are these great new enhancements? Let’s have a look at them now.
12 Best New Google Bard Features
1. Voice-Activated Search
One of the most prominent features of Google Bard is its advanced voice-activated search functionality. With the growing popularity of smart devices and virtual assistants, this feature allows users to perform hands-free searches by simply speaking their queries. Optimizing your website content to align with voice search patterns and incorporating long-tail keywords can capture a significant portion of voice search traffic and gain a competitive edge.
2. Personalized Recommendations
Google Bard also introduces personalized recommendations based on user’s search history and preferences. Understanding user intent and tailoring your content to match their needs can increase engagement and keep visitors on your site longer. Leveraging this feature, you can provide valuable recommendations, product suggestions, or related content that aligns with users’ interests, boosting your website’s visibility and satisfaction.
3. Enhanced Mobile Experience
With the mobile-first approach gaining traction, Google Bard is designed to deliver an enhanced mobile experience. Your website must be mobile-friendly, with responsive design, fast loading times, and intuitive navigation. Optimizing your site for mobile users can improve your search rankings, as Google prioritizes mobile-friendly websites in its search results. Best Tips For Freelance Delivery Drivers
4. Rich Snippets and Structured Data
Leveraging rich snippets and structured data is crucial to stand out and attract more clicks. Google Bard places significant importance on displaying information-rich search results, including reviews, ratings, FAQs, and other relevant details. By incorporating structured data markup into your website, you can provide search engines with structured information, increasing your chances of obtaining rich snippets and enhancing your visibility in search results.
5. Visual Search
Visual search is a game-changer in the world of online search. With Google Bard, users can upload an image or take a photo to initiate a search. This opens up new opportunities for e-commerce businesses, as visual search allows users to find products similar to the ones they’ve captured or uploaded. Optimizing your product images, using descriptive alt tags, and providing detailed information allows you to tap into the power of visual search and attract a highly targeted audience.
6. Featured Snippets Optimization
Featured snippets are the golden ticket to earning prime visibility on Google’s search results page. These concise summaries appear above organic search results, making them highly coveted. By crafting content that answers specific queries concisely and accurately, you can increase your chances of securing the featured snippet position, attracting more organic traffic, and establishing yourself as an industry authority.
7. Local SEO and Google My Business Integration
Local SEO is a vital aspect of their online strategy for businesses with a physical presence. Google Bard seamlessly integrates with Google My Business, allowing you to optimize your business listing and gain visibility in local search results. By ensuring your NAP (Name, Address, Phone number) information is consistent across all platforms, encouraging customer reviews, and leveraging local keywords, you can improve your search rankings and attract nearby customers.
8. Page Experience Signals
9. Video Optimization
Videos have become a popular medium for delivering information and engaging with audiences. Google Bard recognizes the importance of video content and provides opportunities for video optimization. By hosting videos on platforms like YouTube and embedding them strategically within your web pages, you can increase your chances of appearing in video search results and enrich your content. Incorporate relevant keywords in your video titles, descriptions, and tags to improve visibility and attract viewership. Fiverr vs. Upwork: Which is the Best Platform
10. Artificial Intelligence and RankBrain Integration
Google’s RankBrain, powered by artificial intelligence (AI), plays a crucial role in understanding and interpreting search queries. It helps Google deliver more accurate and relevant search results to users. As an SEO expert, you can leverage AI by focusing on user intent and crafting content that aligns with search queries. You can improve your website’s visibility and outrank competitors by conducting comprehensive keyword research, understanding semantic search, and creating high-quality, in-depth content.
11. Localized and Multilingual SEO
In an increasingly globalized world, catering to local and multilingual audiences is essential. Google Bard recognizes this need and provides support for localized and multilingual SEO. You can expand your reach and connect with users from different regions by implementing hreflang tags, specifying language and region targeting, and creating localized content. This targeted approach ensures that your website appears in search results most relevant to your target audience, leading to increased traffic and conversions.
12. Social Media Integration
Social media platforms are powerful tools for promoting your website and driving traffic. Google Bard acknowledges the impact of social signals on search rankings and encourages integration with popular social media channels. By incorporating social sharing buttons, encouraging user engagement and social interactions, and promoting your content on platforms like Facebook, Twitter, and LinkedIn, you can amplify your online presence and enhance your visibility in search results.